3 STELLAR AD EXAMPLES FOR SPORTS BETTING
Sports betting ads are a lot more engaging than you might think. They can convey a sense of excitement and social camaraderie, but they also have to avoid the pitfalls of using too much jargon or visuals that don't really tell you anything about the product. In this post, we'll show you three different types of sports betting ads that are used in today's market—and how they work!
If you would like to start a step back by reading about all the display ad types existing out there and how they can be most effective for marketing your brand, save this article as a must-read. Now to the point of today’s topic.
Ads that visually convey a sense of excitement
- A photo of a game or event.
If your product is a sportsbook, you could use visual cues from the sport itself to create an exciting ad. The most common option here would be to put up an image of athletes in motion, such as someone preparing to take a shot on a goal or racing down the field with the ball at their feet. You can also use photos of fans at games as part of your overall campaign, as they’re also part of what makes sports betting so exciting no matter where you look for it online.
- A photo of a sport in action.
Another way to convey excitement is by utilising images that show off the sport in its action points - whether it’s the players in live action during an actual match or just some of the sports accessories and elements shown in motion. It doesn't matter if it's basketball, soccer or any other sport: showing off some talent moves and typical sports assets will always get people talking about what's being advertised here!
- No photo, just text but the right one and presented in the right way.
Are you thinking a banner could not be exciting and effective when it’s missing an image or a video? Well, you might be wrong here. Banners that are focused on text could also do great especially if they are done well. We wouldn’t go for static text-only banners, though, as they might get lost in the sea of HTML5 banners existing in the digital world today. Here’s a campaign that showcases the mighty power of words in banners. Speaking of HTML5, here you can read more about their functionalities
Ads that highlight the social aspect of sports betting
Sports betting ads can be used to promote sports betting games and tournaments. A fun and entertaining ad can be used to encourage people to join your platform and play with the rest of the community. Social media is a great way to promote these events because it allows users to spread the word about how much fun they're having, which makes it more likely that others will want in on the action as well. A good example is this Pokerstars Casino Social Ads Campaign highlighting the betters’ fun and excitement.
Ads that feature strong visuals
Using strong videos, images or illustrations will always make your banners stand out, whenever you picked them appropriately. Make sure the visuals you are using are relevant to your product or service and that the photos/videos/illustrations bring the message home in a clear way. Don't just slap on any old stock photo on your banners. Look at what others in your industry are doing with their ads and find a way to do something similar but better.
Additionally, you can:
- Make sure the ad is easy to understand by using clear and concise copy.
If you will be adding in your copy emojis, names, dates, and numbers, do make sure each of them needs to be there and provides useful information. Do not overcrowd your ads with words.
- Use strong colours and make them work for you.
Use your brand colour palette in new and courageous ways - it can easily help to stress the important info on the banners.
- Play around with the fonts, as much as your brand book allows it.
Font type, letter size, direction and position - all of them are the wheels you need to drive well together to get you to the final destination.
Check this example where Holand Casino combined a strong image and added to its depth additional strength and focus with colour and fonts. All of this was done using Streameye with almost 0 effort from the company marketing team.
Sports betting ads can be more engaging than you might think!
Visuals are an effective way to convey a message and can be used in any type of ad. Sports betting ads are no exception. Whether you're using graphics or drawings, visuals can be used to show the user what's happening in the story of your ad—for example, when things aren't going well for a player on the field.
At Streameye, we believe that there are many more creative ways to engage your audience, so we encourage you to experiment with different styles and formats. With so much data available, it’s important to find a strategy that works for your company.
And remember - there is an easy way to test all the above options, and more, even if you don’t have a gigantic in-house design team. The only thing that you will need is a partner like Streameye who will be able to help you craft your banner ads in all formats, without stepping out of your brand guidelines, quickly and effortlessly. Book a demo with our team to discuss how we can help you today.