Streameye - Blog

FIVE ESSENTIAL SOFT SKILLS FOR DIGITAL MARKETERS

By Streameye | Wed Feb 28 2024

A lot has been said about Artificial Intelligence (AI) and how it will affect working processes in many sectors, including marketing and advertising. While AI tools come in handy in optimizing some tasks, some skills remain innately human.

ANIMATED SKINS VS. FULLPAGE TAKEOVERS: WHICH ONE TO CHOOSE

By Streameye | Tue Feb 20 2024

Discover the nuances between animated skins and full-page takeovers in online advertising. Learn about their size, interactivity, visibility impact, and core purposes. Make informed choices based on your goals, user engagement, budget, and campaign type.

MAXIMIZING SALES: HOW DYNAMIC ADS ELEVATE YOUR E-COMMERCE MARKETING FUNNEL

By Streameye | Wed Jan 17 2024

From captivating visuals to personalized engagement and fostering loyalty, these versatile tools enhance every stage, maximizing sales and customer satisfaction. Discover the power of dynamic ads in revolutionizing your e-commerce marketing funnel.

THE ART OF HIGH-CONVERTING COPY AT EVERY FUNNEL STAGE

By Streameye | Thu Jan 04 2024

Unlock the secrets of crafting compelling copy that keeps your audience engaged at every stage of the marketing funnel. Avoid common pitfalls, captivate your audience's attention, and guide them seamlessly from curiosity to conversion.

IS DOOH SET TO REVOLUTIONIZE DIGITAL ADVERTISING IN THE UK?

By Streameye | Wed Dec 27 2023

Discover why Digital Out-of-Home (DOOH) is poised for a 33.2% year-on-year growth, becoming a potential game-changer in the UK's digital advertising landscape. Uncover its high visibility, real-time adaptability, audience targeting, interactivity, and measurable results.

BEYOND 2023 - EXPLORING SOCIAL MEDIA TRENDS AND FUTURE PROJECTIONS FOR 2024

By Streameye | Tue Dec 19 2023

As 2023 bids adieu, we delve into the past year's Social Media trends and gaze into the digital future of 2024. From Facebook's evolving reign to the ascendancy of YouTube and TikTok, explore insights that will shape your social media playbook.

WHY NOT USE A CMP TO IMPROVE YOUR DPAS?

By Streameye | Thu Nov 23 2023

Discover how leveraging a Creative Management Platform (CMP) can take your Dynamic Product Ads (DPAs) to the next level. Learn effective strategies for enhancing branding, storytelling, testing, and leveraging the art of persuasion to optimize your DPAs and achieve outstanding results.

HOW TO USE DISPLAY ADVERTISING TO REACH YOUR BUSINESS GOALS

By Streameye | Wed Nov 15 2023

Discover how display advertising can propel your business towards success. From increasing brand awareness and reaching a wider audience to enticing potential customers, this article explores the power of display advertising at different stages of the sales funnel.

DIGITAL AD CREATION SHOULDN’T BE A HASSLE. LET’S MAKE IT FUN.

By Streameye | Mon Nov 06 2023

Are you tired of the struggles and frustrations of digital ad creation? Say goodbye to manual tasks, miscommunication, and delays. Read the full article to find out how you can make digital ad creation a breeze.

UNLOCKING THE POTENTIAL OF YOUR ADS: THE BENEFITS OF A/B TESTING

By Streameye | Mon Oct 23 2023

See the benefits of A/B testing in the world of HTML5 banner ads to optimize your campaign for maximum engagement and conversion. Learn how A/B testing works, why it’s crucial for HTML5 banner ads, and how to implement it effectively.

PROGRAMMATIC ADVERTISING FOR DUMMIES: A 6-STEP GUIDE

By Streameye | Tue Sep 26 2023

Discover the power of programmatic advertising in reaching your target audience with efficiency. This blog post breaks down the basics of programmatic advertising and offers six steps to create a winning strategy.

WHAT TO EXPECT FROM THE WORLD OF DIGITAL ADVERTISING IN 2023?

By Streameye | Mon Sep 11 2023

Discover the top trends shaping the world of digital advertising in 2023. From incorporating humour and nostalgia to embracing eco-friendly designs and leveraging AI-generated art, this article highlights key guidelines for effective and engaging ads.

DISPLAY AD RETARGETING: WHY YOUR BUSINESS NEEDS IT

By Streameye | Fri Jul 28 2023

What are the benefits of retargeting? This article highlights the importance of a smart and creative approach to retargeting and recommends a good creative management platform to create attractive and engaging HTML banner ads.

FROM DESIGNING TO INNOVATING: A JOURNEY OF CREATIVITY AND TECHNOLOGY - INTERVIEW WITH NICK DIMITROV

By Streameye | Fri Jun 30 2023

Experience the inspiring evolution of Nick Dimitrov - a design and computer science expert who co-founded StreamEye. Explore the changing design sector, the importance of design in 2023, and the fusion of creativity with AI.

WE TRIED MIDJOURNEY SO THAT YOU DON'T HAVE TO

By Streameye | Wed Jun 14 2023

We tried out Midjourney. We played around with it, unleashed our mutual creativity and, last but not least, we definitely enjoyed the whole process. Here's what that looked like.

DISPLAY ADVERTISING: IT'S GETTING PERSONAL

By Streameye | Wed May 10 2023

Personalized marketing is the art of crafting your promotional campaign based on the personal information you have gathered about your buyer persona. Where does it come from and how can you do it? Read here.

WHO SAID THAT PLAY IS JUST FOR KIDS? A GUIDE FOR PLAYABLE ADS + TIPS ON HOW TO CREATE THEM

By Streameye | Wed Apr 19 2023

Playable ads are most often used to advertise mobile games and apps. They allow users to test-drive the app, get hooked and potentially download it. Why would you use it in your marketing game? Read on.

DYNAMIC DISPLAY ADS VS. CMPs

By Streameye | Fri Mar 31 2023

Do you struggle to choose between Google's Dynamic Display Ads and a reliable Creative Management Platform (CMP)? This article will help you make the right choice.

HOW TO MEASURE YOUR BANNER AD RESULTS. A PRACTICAL GUIDE TO VITAL TERMS

By Streameye | Wed Mar 29 2023

So, you have already brainstormed, planned, created, A/B tested and aired your banner ads. Now what? You have to check if your digital advertising campaign is hitting the mark, of course. Here's how.

HOW ANIMATED SKINS WILL REVOLUTIONIZE BIG AD CAMPAIGNS

By Streameye | Mon Mar 27 2023

Animated skins are increasingly being used by advertisers to make their online campaigns more visually appealing and interactive. What are they and when you should use them? Read this article to find out.

7 TRICKS TO CREATING CLICK-WORTHY HTML5 BANNERS

By Streameye | Mon Feb 27 2023

Have you found the secret potion of giving your HTML5 banners the “wow” effect? Well, If you stay around till the end of this article you will be 7 steps closer.

DOES YOUR BUSINESS NEED A CMP RIGHT NOW - A CHECKLIST

By Streameye | Tue Feb 21 2023

This checklist will help you figure out if you need a CMP for your marketing efforts in just 5 minutes.

WHY HTML5 BANNERS ARE SHOWING ANIMATED GIFS THE DOOR

By Streameye | Thu Feb 09 2023

While GIFs may have been a popular choice in the past, now marketers are turning to HTML5 banners due to their superiority when it comes to functionality, interactivity, device compatibility and overall user experience.

THE RISE OF ANIMATED HTML5 BANNERS IN DIGITAL ADVERTISING

By Streameye | Tue Feb 07 2023

Before HTML5 banners hit the scene in 2008, a lot had happened in the world of digital advertising. Let’s dive in!

CMP FEATURES YOU NEED TO UP YOUR MARKETING GAME - A CHEATSHEET

By Streameye | Thu Jan 12 2023

Are you on the lookout for a creative management platform (a CMP) for your marketing efforts? We know it can be challenging to research and compare all available options. With this cheat sheet, it's easy. With its help, you'll come up with a full list of features to provide your CMP providers when requesting their demos.

SPORTS BETTING LEGALIZATION IN THE US

By Streameye | Thu Dec 22 2022

In 2018, the US Supreme Court reversed the sports betting ban, paving the way for individual states to legalize sportsbooks. As of 2022, more than half of the country has already initiated the process of legalizing sports betting.

3 STELLAR AD EXAMPLES FOR SPORTS BETTING

By Streameye | Fri Nov 04 2022

Sports betting ads are a lot more engaging than you might think. In this post, we’ll show you three different types of sports betting ads that are used in today’s market - and how they work!

MAKE YOUR ADS STAND OUT THIS WINTER HOLIDAY SEASON: TIPS AND TRICKS TO GET YOU THERE

By Streameye | Fri Oct 28 2022

We're in the thick of the holiday season, and if you're looking to inspire your company's marketing efforts, we've got you covered.

HOW DO CMPS HELP BRANDS IN 2023?

By Streameye | Tue Oct 04 2022

You all have heard about the creative management tools that can help marketing teams produce tons of banners, animated ads, videos, etc. How does a creative management tool maximize the efficiency in ad creation for successful brands?

CREATIVE MANAGEMENT PLATFORM - WHEN DO YOU NEED ONE?

By Streameye | Fri Sep 30 2022

Marketing experts nowadays have access to endless tools that make their job easier but also much more complicated to do. What is a CMP and when do you need one?

PROGRAMMATIC TRENDS EVERY MARKETER SHOULD FOLLOW IN 2023

By Streameye | Wed Sep 21 2022

Programmatic ads have been around for almost 3 decades now! In this period they have evolved in a number of ways but we have seen no such drastic changes as the ones that have occurred recently.

DISPLAY AD TYPES: THE TERMS YOU NEED TO KNOW TO REDUCE DESIGNER CONFUSION

By Streameye | Mon Sep 19 2022

As much as display advertising has been standardized over the years, there are also a lot of terminologies that are very often misused. What you'll get from this article will make your job easier. And quicker.

TAKEOVER SKINS AND RESPONSIVE BANNERS

By Streameye | Mon Nov 08 2021

What are takeover skins and how they differ from responsive banners? Learn how to employ some more advanced ad formats to draw viewers' attention.

HOW TO MAKE A BANNER

By Streameye | Thu Dec 10 2020

We break down everything you need to know about how to make a banner from choosing a hypothesis to test to the nuts and bolts of creating it.

STREAMEYE NOW OFFERS POWERFUL GOOGLE STUDIO INTEGRATION

By Streameye | Tue Oct 20 2020

Learn why StreamEye's new Google Studio integration can improve the way you create and manage banner ad campaigns.

HOW TO ADD VIDEO TO HTML5 ADS

By Streameye | Sun Oct 11 2020

Learn everything you need to know about in-banner HTML5 video ads, from how to create them to what techniques will get you the best results.

WHICH FUNCTIONALITY APPLIES TO RICH MEDIA HTML5 ADS?

By Streameye | Thu Sep 17 2020

There's good reasons why HTML5 ads are quickly becoming standards for banner ads, see what HTML5 ads can do and how you can use them for better results.

STREAMEYE BRINGS THE POWER OF VIDEO ADS TO YOU

By Streameye | Fri Jul 10 2020

Did you know that video banner ads perform up to 700% better than static ones? Discover how StreamEye will help you improve online advertising results.

HOW TO CHOOSE THE BEST BANNER SOFTWARE

By Streameye | Thu Jul 02 2020

When choosing the best banner software to supercharge your digital marketing and provide the highest ROI, you need to consider these five major elements.

3 KEYS TO SUCCESSFUL MARKETING AND DESIGN COLLABORATION

By Streameye | Thu Jun 25 2020

Better marketing and design collaboration means better results from both teams. Here’s what you need to do to help your teams perform

WHY ARE YOUR MARKETING AND CREATIVE TEAMS DOING REDUNDANT WORK?

By Streameye | Wed Jun 17 2020

Redundant work assigned to teams may actually harm your employees' morale and hurt productivity. Learn how to identify it - and fix the issues quickly.