Peter Crouch's Bet Builder
Paddy Power were seeking the best way to push their bet builder campaigns across a wide array of placements. By creating this template we have opened the door for various customisations.
Building on top of Paddy Power's unique design we have managed to visualise the data in the most informative way from the biggest leaderboard sizes to the smallest mobile ones, each size having unique layout that works best with its real estate. This way the message that needs to reach Paddy's customers is presented equally carrying the same impact.