How often have you seen an ad over and over again while browsing the Internet?

While the everyday user may have the feeling that the ad is following him around, you as a marketer, know that this is no coincidence or magic. This phenomenon has a name and it is retargeting, also referred to as remarketing. It is nothing fancy, just sound technology at play.

Retargeting is a technique in the action arsenal of every experienced digital marketer. It is a marketing strategy that allows businesses to retarget and show relevant ads to users that have previously clicked on their ad or have visited the business’s website without completing a desired action, most often a purchase.

It is all possible thanks to the so-called cookies that help with tracking users’ behaviour on the business’s website and then allow for the delivery of targeted ads while they browse other sites or social media platforms.

The sole purpose of retargeting is to get back in front of people and remind them that they have been interested in the business’s products or services. This increases the likelihood that these people will return to the website and complete a purchase, converting them into customers.

Retargeting is a powerful tool that requires a smart and creative approach. The reason is that every user exhibits different behaviour, visits different pages, and is interested in different products depending on their needs or current mood. Not all undecided users will respond and will be persuaded by the same message. For example, you run a discount on winter clothing. One user checks out a pair of leather boots and directly leaves the website, while another adds a winter coat to his cart, but does not finish the purchase. You will need to come up with at least two unique ads.

This is why every retargeting campaign has to be carefully premeditated and crafted with the right message and design. A good creative management platform gives you an advantage in creating banner ads for your retargeting campaigns because it gives you the flexibility to create as many visuals as you need at reduced cost and optimized time. Check out our portfolio to get an idea of what designs your marketing team can create.

How does retargeting help your business?

Research suggests that only 2% of visitors make a purchase the first time they visit your website. Don’t let the growth of your business to chance. Get the attention of the rest 98% and remind them of the benefits of your products or services.

• Increase your conversion rates

Retargeting can help businesses boost their conversion rates by retargeting the right people with the right message. Selling your products and services to someone who is already familiar with them and has shown interest is much easier than turning a completely new audience into paying customers.

• Boost brand awareness

Retargeting can also be used to build brand awareness and familiarity. This will make your brand more recognizable than the competition and will close the gap between you and the consumers. Don’t forget that people prefer to use the products and services of brands that they know and trust.

• Create upselling and cross-selling opportunities

Retargeting can also be used to promote related products or services to people who have already made a purchase. Often, customers access your site with a specific idea in mind but don’t realize that an additional accessory can be very useful. For example, someone just bought a new phone from you but forgot to get a screen protector, a phone case, or a selfie stick. By showing them ads for complementary products, businesses can increase their revenue and customer lifetime value.

• Get people to return to their abandoned carts

Studies show that about 2/3 of shoppers leave the site without finishing their purchase. Retargeting gives you the potential to win those people back and turn them into buying customers. If you feel like it, you could even offer them a coupon discount or a gift if they complete their purchase within 24h.

Launching effective display retargeting campaigns is crucial for the success of every business. Your team of digital marketers has a powerful ally In the face of our content management platform. They can single-handedly create attractive and engaging HTML banner ads thanks to the Rich Media functionality and interactivity. They can feel free to throw in every element to their taste - images, videos, and even sound. And do not worry at all, because HTML banners are compatible with all devices and screen sizes, which means that you can retarget your potential clients on both mobile and desktop.

Get in touch with us now and find out how the magic happens.