HOW DO CMPS HELP BRANDS IN 2023?
Why are busy marketers not afraid to integrate a CMP tool into their work?
You all have heard about the creative management tools that can help marketing teams produce tons of banners, animated ads, videos, etc. in a matter of minutes, right? And you may be thinking that this sounds great but do you still find it difficult to imagine how a tool like this can be integrated into your team’s daily efforts?
Before diving in, maybe you would like to read our creative management platform fundamentals piece first.
How a creative management tool maximizes the efficiency in banner creation for successful brands?
And so what do creative management tools do to actually help us, marketers? Here’s a list of the most important aspects of working with a CMP in 2023:
It saves time
CMP tools help brands go to market in a matter of minutes. They help automate ad production by integrating dynamic data into the ads and updating the display ads quickly and easily. They can produce engaging HTML5 animated ads with the brand’s latest promotions, thus helping their fast communication. And all of this, essentially, saves time.
It saves money
Using a CMP could often help decrease production costs and increase ROI. It is a tool that has the potential to make your marketing self-provisioned when deploying new offers live. And isn’t it an essential part of our job to acquire more leads at a cheaper cost? We bet there is not a single one of you here who doesn’t want better efficiency. Creative management tools can help us achieve it easily.
It frees up resources
Sacrificing a big part of your best designers’ time to repetitive and tedious tasks is always something good managers try to avoid. CMPs’ automation and creative possibilities free up your team’s time for tasks that are more strategic, creative and inspirational. Let your designer team (be it internal or outsourced) do what they are good at - creating new concepts, working on inspiring projects and exploring their creativity. Let the CMP free up their time for the good stuff.
It helps you create asset galleries with easy access
Good CMPs create for your brand a resource bank that can be easily reused across digital ads. You can feed and update the asset bank with relevant imagery at your convenience. The platform provides you with everything ready all in one place with a click of a distance. Best creative management platform providers also offer the feature to connect galleries to APIs to automate image selection in ads. And that is really powerful.
It can help you gain full creative production autonomy
If you feel like you want to make creative work more flexible and agile, you may benefit from a tool that requires less effort from your team. In-housing your creative production is not just more cost-effective – it allows you to become more responsive to market changes and your competitors' actions. With Streameye, you can tweak creatives, update messaging, and change your offers in a matter of minutes, without the help of a developer or even a senior designer. Your custom templates and vast visual library mean you can push that offer out when you see fit – and not a minute later.
It streamlines and optimizes the production processes
Good creative management platforms multiply the creative production quickly and effortlessly. Configuring the CMP according to your company’s flows and processes, brands often find a lot of room for improvement. It’s not rare that they get inspired by the platform’s features to optimize their own production process and recreate it to serve them better. With Streameye, you get expert advice and support that will elevate your creative abilities even further. Streameye doesn't just bring you creative templates fit for your brand. Our team will be there to help you get the most out of the platform from the start and stay up to date with the latest digital creative technology. We'll proactively bring you ideas to improve your demand generation results and make use of new creative opportunities. And as much as it’s good if the creative management tool can work according to your internal process flows, it can also be of great help in optimizing it and making it work even better for the company.
It expands the creative resources and marketing assets
Using a CMP can easily empower your marketing team to use formats that usually take more time and effort to create in-house. An example of that could be creating video ads without blocking any motion team resources for the purpose. Another example could be using takeover skins or responsive banners that the team hasn’t prioritized testing out.
Having a professional CMP partner in your company can help get an edge over your competitors with always relevant content. Additionally, it inspires with templates and/or seasonal campaign ideas that you can consider, plan and execute within the blink of an eye.
Do CMPs help in keeping full control over brand consistency?
They are and they’d better.
One characteristic feature of all good creative management platforms is the ability to ensure brand consistency and approved on-brand-only resource use.
Choosing a good CMP will also help you get full control over your digital campaigns and create ads that always feel and look like you.
At Streameye, for example, your pre-approved creative templates will consistently maintain your brand style for you. You can lock different creative elements to ensure they stay put across all ads. By doing that, you make sure certain aspects of the branding remain always the same and you simply stop worrying about them.
Trusting a CMP tool will oftentimes help you skip the tedious approval back-and-forth with custom creative templates and pre-approved assets that fit your brand. With a good CMP by your side, you are to keep full control of how elements can be changed and eliminate any inconsistencies across your ads. Your team will be able to design dynamic creatives with high impact and you will keep your peace of mind knowing all brand guidelines and industry requirements are kept in check.
Can we use creative management tools without sacrificing the quality or quantity of produced marketing material?
Having creative management software in your toolset, you will be able to multiply your creative work into different formats and sizes in a matter of seconds. You will be able to dynamically change campaign details within a click of a time.
You will also have access to a lot of templates and other forms of inspiration (e.g. seasonal campaigns). You will be saving both time and effort and you will be doing that without wondering if the creative output will turn out right as it should.
You will be empowered to widen the spectrum of marketing formats your team is regularly using without needing to invest in training, equipment, etc. The best creative management tools will give you options you are hardly able to use without greater investments. Test these out and get the most out of them for your company. You’ll certainly find you are not only keeping the same level of quality but are also further expanding it to an even better state.
Are you already curious to see how a CMP looks from the inside and what it can practically do for your business right away? Book a demo with our team and we will be happy to show you around.